MINNEAPOLIS, MN, July 28, 2004 -- PRIMEDIA Inc. (NYSE: PRM), the leading targeted media company, and Destineer’s Bold Games division, today announced a new 3-D fishing simulation, In-Fisherman Freshwater Trophies. Available now for the PC and offering consumers the most authentic freshwater fishing experience to date, In-Fisherman Freshwater Trophies combines the editorial expertise of PRIMEDIA’s In-Fisherman magazine with remarkably realistic graphics and innovative gameplay features. In-Fisherman magazine is the most recognized and respected name in freshwater fishing and reaches an average of 1.4 million fishing enthusiasts per month.

“PRIMEDIA’s core outdoor brands cater to a very targeted and committed audience and we’re thrilled to be able to bring the country’s leading outdoor lifestyle pursuit to new audiences with In-Fisherman Freshwater Trophies,” said Jeff Paro, President of PRIMEDIA Outdoors. “Our outdoor brands translate well into products that appeal to the passionate enthusiast who looks to incorporate their interests into their lifestyle, and PRIMEDIA Outdoors has something for every outdoors devotee.”
Adds Paul Rinde, Chief Executive Officer of Destineer, “For more than 27 years, no other magazine has delivered cutting-edge, freshwater fishing information like In-Fisherman. Now, we are blending In-Fisherman’s input and expertise with truly remarkable graphics technology to create an authentic freshwater fishing experience.”
In-Fisherman Freshwater Trophies incorporates the expertise of In-Fisherman editors at every step – from selecting the lakes to ensuring correct fish behavior. The result is a realistic, 3D fishing simulation that features 10 of the top freshwater lakes nationwide, including Minnesota’s Lake of the Woods and South Carolina’s Santee-Cooper Reservoir, as well as one of 30 different species of North American game fish, each perfectly modeled and shaded to ensure accuracy.

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Several modes of play allow fishing on the lake or from shore, while a Tournament Career Mode lets players compete as a pro on the In-Fisherman Bass or Walleye Tours, or create their own tour. As in real life, weather plays an important part in the experience as players try to determine which of the 70 lures or live baits they will need. In addition, In-Fisherman Freshwater Trophies offers a special Pro Tips feature that provides players with the best angling information taken from the pages of In-Fisherman magazine.
In-Fisherman Freshwater Trophies is rated “E” for Everyone and is now available at retailers nationwide for a suggested retail price of $19.99. More information about In-Fisherman

Freshwater Trophies is available at www.boldgames.com.

About In-Fisherman Magazine
In-Fisherman magazine, a PRIMEDIA publication, was founded in 1975 and reaches more than 1.4 million readers each issue. The most recognized and respected name in freshwater fishing, In-Fisherman magazine is part of PRIMEDIA's Enthusiast Media segment. In-Fisherman is one of the leading brands in outdoor publishing and is comprised of the award-winning In-Fisherman Television and In-Fisherman Radio. In-Fisherman publications include: In-Fisherman and Walleye In-Side, in addition to annual issues of Walleye Guide, Catfish In-Sider Guide, Bass Guide, and Ice Fishing Guide. The In-Fisherman Library consists of over 19 educational fishing books and 75 instructional fishing videos.
About PRIMEDIA Inc.

PRIMEDIA is the leading targeted media company in the United States. With 2003 revenues from continuing businesses of $1.3 billion, our properties deliver content via print as well as the Internet, live events and video and offer highly effective advertising and marketing solutions in some of the most sought after niche markets. PRIMEDIA Enthusiast Media includes more than 120 consumer magazines, their Web sites and About.com, and is the #1 special interest magazine publisher in the U.S. with well-known brands such as Motor Trend, Automobile, Creating Keepsakes, In-Fisherman, Power & Motoryacht, Hot Rod, Snowboarder, Stereophile and Surfer. PRIMEDIA Consumer Guides is the #1 publisher and distributor of free consumer guides, with Apartment Guide, Auto Guide and New Homes Guide. PRIMEDIA Business Information has leading positions in 20 market sectors such as Agribusiness, Communications, Entertainment, Marketing and Transportation. PRIMEDIA Education and Training includes Channel One and other educational and training products.

PRIMEDIA's stock symbol is NYSE: PRM.

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About Destineer
Bold Games is owned by Destineer Publishing Corp. Destineer® was created in 2001 by former Bungie Software Corp. executive vice-president Peter Tamte and is managed today by Mr. Tamte and CEO Paul Rinde, formerly a senior vice-president of Atari. Destineer develops and publishes electronic entertainment for personal computers and videogame consoles through its Destineer, Bold Games, and MacSoft lines. Some of the company’s announced products include Close Combat: First to Fight, Close Combat: Red Phoenix, and John Deere American Farmer. Media Contacts:

Destineer:
Karen Schachter, HighWater Group
212-338-0077 x. 308
karen@highwatergroup.com

PRIMEDIA
Jocelyn Johnson, Sloane & Company
212-446-1879
jjohnson@sloanepr.com